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For Distributors

Arm your counter and outside teams with every answer.

Equip every counter rep, outside salesperson, and inside sales agent with instant access to manufacturer-grade product expertise, without waiting on a manufacturer rep to call back.

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See it in action

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Trusted by distributors at

Trusted by distributors at

The problem

The contractor is at your counter. The answer is somewhere else.

A contractor calls needing a compatibility check on a 5-ton condenser. Your counter rep has to call the manufacturer, who's at lunch. The contractor calls a competitor.

Counter reps lose trust while waiting on answers.

Outside sales can't quote confidently across dozens of vendor lines

New hires take a year to learn enough to be reliable at the counter

The shift

From "let me call the rep" to "here's the compatible model."

Cliff puts every manufacturer's product expertise behind your counter and in your outside reps' hands, with citations back to the spec sheet, every time.

What distributors get

One Cliff. Every line you carry. Every answer.

01 · Counter

Answer at the counter, instantly.

Compatibility, cross-references, in-stock alternates. Cliff has the answer before the contractor finishes the question.

01 · Counter

Answer at the counter, instantly.

Compatibility, cross-references, in-stock alternates. Cliff has the answer before the contractor finishes the question.

02 · Outside sales

Quote with confidence in the field.

At a job site, in a contractor's office, anywhere a quote needs to be sealed today. Cliff has the specs, the compatibility, and the cross-reference.

02 · Outside sales

Quote with confidence in the field.

At a job site, in a contractor's office, anywhere a quote needs to be sealed today. Cliff has the specs, the compatibility, and the cross-reference.

03 · Onboarding

Make new hires productive in weeks.

New counter reps lean on Cliff. Building product fluency on the job instead of months of memorization.

03 · Onboarding

Make new hires productive in weeks.

New counter reps lean on Cliff. Building product fluency on the job instead of months of memorization.

Built into YOUR CHANNEL

At the counter. In the truck. On the phone.

Cliff is there the moment a contractor asks, without another system to log into. The answer comes to whoever is fielding the question, wherever they are.

Ask in plain language, get the answer with its source

Every line you carry, in one place

Simplicity that drives adoption at the counter

See what expertise across every line looks like.

See Cliff in action, and how it would work across the lines you carry.

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The sales and service intelligence platform for manufacturers. Your best engineer, available to every team, 24/7.

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